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1. Generic milk advertising: optimal allocation among types of media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pritchett, J.G. (author), Liu, D.J. (author), and Kaiser, H, M. (author)
Format:: Manuscript
Publication Date:: 1998
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09325
Notes:: 14 p.