- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pritchett, J.G. (author), Liu, D.J. (author), and Kaiser, H, M. (author)
- Format:
- Manuscript
- Publication Date:
- 1998
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09325
- Subject Term:
- advertising, commodity promotion, dairy, media effectiveness, media selection, print media, radio, television, and outdoor
- Notes:
- 14 p.
