Batte, Marvin T. (author), Jones, Eugene (author), Schnitkey, Gary D. (author), and Department of Agricultural and Rural Sociology, Ohio State University
Format:
Journal article
Publication Date:
1990-12
Published:
USA: Experiment, GA : Southern Agricultural Economics Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06729
AGRICOLA IND 91016420, Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logic analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use.
AGRICOLA IND 92018417, The appropriate combination of extension-teaching methods for rapid farm-technology diffusion and sustained productivity growth in the World-Bank-Assisted Agricultural Development Project in rural Nigeria is examined. The multiple extension-teaching methods in the Ilorin and Oyo North Projects have led to self-defeating and counterproductive results. Using principal-components analysis, the ten extension-teaching methods (variables) are transformed into a linear equation by allocating relative weights to each variable. These weights (coefficients of the equation), which are reasonably unique to each variable, measure the relative importance of the variables and therefore facilitate their ranking in each of the project districts. The usefulness of the principal component model in the World-bank-assisted Agricultural Development Projects in particular, and the rural Nigerian agricultural industry in general, are briefly discussed. (original)
Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.
food irradiation, Evans, cited reference, A survey of home economists on their knowledge and attitudes toward the use of irradiation to preserve food is discussed. The researchers determined that education about the food irradiation process should be available to professionals who provide information to consumers.
