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2. After thoughts on questionnaires
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Braden, W.F. (author / Texas A&M University) and Texas A&M University
- Format:
- Journal article
- Publication Date:
- 1981
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00703
- Journal Title:
- ACE Quarterly
- Journal Title Details:
- 64 (3) : 31-33
- Notes:
- AgComm Teaching
3. Ag market research about 20 years behind consumer businesses
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Olins, Robert (author / Young and Rubicam)
- Format:
- Journal article
- Publication Date:
- 1975-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10669
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 13(9) : 20-22
4. College student knowledge and perceptions of invasive species
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Waliczek, Tina M. (author), Williamson, Paula S. (author), Oxley, Florence M. (author), and Texas State University Austin Community College
- Format:
- Journal article
- Publication Date:
- 2017-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10361
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(4) : 550-556
- Notes:
- 7 pages., Via online journal., The purpose of this study was to determine college students’ understanding of invasive species and their support for plant and animal pest control and eradication methods. Surveys were administered at a university and community college in Texas in biology and agriculture departments. A total of 533 respondents participated in the study. Most students said they were not part of any type of environmental organization and felt they were not very informed about invasive species issues. More students reported learning about invasive species in high school than in college courses. The average score on knowledge questions related to invasive and native plants and animals was 32%. Most students underestimated the negative impact of invasive species but many were aware of costs to manage those species. Reliable reported sources of information included environmental organizations, college courses, and the Internet. Pearson product-moment correlations showed positive relationships between students who had college class instruction regarding invasive species and positive attitudes toward management of invasive species. Positive relationships were also found between instruction and an awareness of invasive plants or animals. Respondents who were knowledgeable of invasive species in the community had more positive attitudes toward the management of invasive species. In demographic comparisons, differences were found with males, upperclassmen, and those identifying as Caucasian or other having more knowledge of invasive species and more positive attitudes toward their management.
5. Farmer perceived challenges toward conservation practice usage in the margins of the corn belt, USA
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kumar Adhikari, Ram (author), Wang, Tong (author), Jin, Hailong (author), Ulrich-Schad, Jessica D. (author), Sieverding, Heidi L. (author), and Clay, David (author)
- Format:
- Journal article
- Publication Date:
- 2023-01-14
- Published:
- England: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12834
- Journal Title:
- Renewable Agriculture and Food Systems
- Journal Title Details:
- Online
- Notes:
- 14pgs, While conservation practices promote soil health and reduce the negative environmental effects from agricultural production, their adoption rates are generally low. To facilitate farmer adoption, we carried out a survey to identify potential challenges faced by farmers regarding conservation tillage and cover crop adoption in the western margin of the US Corn Belt. We found farmers' top two concerns regarding conservation tillage were delayed planting, caused by slow soil warming in spring, and increased dependence on herbicide and fungicides. Narrow planting window and lack of time/labor were perceived by farmers as the two primary challenges for cover crop adoption. Some sense of place factors, including the commonly included dimensions of attachment, identity and dependence, played a role in farmers' perceived challenges. For example, respondents more economically dependent on farming perceived greater challenges. We found that farmers' challenge perceptions regarding reduced yield and lack of time/labor significantly decreased as years of usage increased, implying that time and experience could dilute some challenges faced by farmers. Our findings indicate that social network use, technical guidance and economic subsidies are likely to address the concerns of farmers and facilitate their adoption of conservation practices.
6. Gender and GMOs: Understanding Floridians attitudes toward GMOs through the lens of Social Judgment Theory
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Lundy, Lisa K. (author), Martin, Brittany (author), Anderson, Sandra (author), and University of Florida
- Format:
- Journal article
- Publication Date:
- 2018-02-13
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10168
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4)
- Notes:
- 14 pages, via online journal, Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.
7. HortIM™: An online peer review system for horticultural teaching and Extension instructional materials
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arnold, Michael A. (author), Meyer, Mary H. (author), Rhodus, Tim (author), Barton, Susan S. (author), and Texas A&M University University of Minnesota The Ohio State University University of Delaware
- Format:
- Journal article
- Publication Date:
- 2017-04
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10444
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(2) : 138-143
- Notes:
- 6 pages., Via online journal., Based on a survey of the American Society for Horticultural Science (ASHS), membership need was identified for an online peer review system to validate innovation and recognize excellence in science-based teaching and extension scholarship for promotion and tenure purposes. This system would also provide a clearinghouse for instructional materials of merit for use in classrooms, laboratories, and outreach education, which fall outside the parameters of the three academic journals of ASHS. It was determined HortTechnology already provided a valued outlet for peer review of manuscript style teaching and extension scholarship; however, a need was identified for a mechanism to provide peer review of instructional materials which did not conform to a traditional manuscript format. Herein we describe the process that led to the development and launch of HortIM™, a new peer review system for teaching and extension instructional materials. An online peer review process for juried assessment of instructional materials such as articles, bulletins, case studies, fact sheets, instructional videos, teaching modules, and laboratory exercises was developed. A beta test of initial solicited materials in each category was piloted resulting in an initial database of these scholarly materials. This activity culminated in an initial opening of the system for submissions in Fall 2016. This article documents the development of HortIM™, including the submission and review process.
8. Knowledge of pollinator conservation and associated plant recommendations in the horticultural retail industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Westerhold, Carter M. (author), Wortman, Samuel (author), Todd, Kim (author), Golick, Douglas A. (author), and University of Nebraska-Lincoln
- Format:
- Journal article
- Publication Date:
- 2018-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10328
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(4) : 529-535
- Notes:
- 10 pages., Via online journal., Pollinating insects are integral to the health of all terrestrial ecosystems and agriculture worldwide. Urbanization can greatly reduce nutritional resources and habitat for pollinators. However, these losses can be mitigated through targeted landscape practices, such as planting nectar- and pollen-rich plants and managing pollinator habitat in urban areas, especially home landscapes. As homeowners attempt to conserve pollinators through horticultural practices, they often seek the advice and guidance of horticulture retail employees. The knowledge horticulture employees have about pollinators and the recommendations they provide to customers is largely unknown. A nationwide survey was developed and distributed with the objectives to 1) assess employee knowledge about pollinators and pollination biology, 2) discover what plant and management recommendations employees were giving customers pertaining to pollinator conservation, and 3) determine where to focus possible education and outreach, as well as which topics to focus educational programs on. Our findings suggest, among our respondents, that overall knowledge was adequate, with a mean score (±sd) being 8.37 (±3.23) of a possible range of 0–14 points. Uncertified and part-time employees were identified as having significantly lower scores. The subject of plant selection was found to have the largest gap in knowledge, with a mean score of 1.82 (±0.62) of a possible three points. We identified several opportunities for educational outreach, aimed at improving employee and customer knowledge on this important subject.
9. Looking toward the blue sky: environmental education researchers' experience, influences, and aspirations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ardoin, Nicole M. (author), Clark, Charlotte R. (author), and Wojcik, Deborah J. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07192
- Journal Title:
- Applied Environmental Education & Communication
- Journal Title Details:
- 15(1) : 75-89
10. Opinions of landscape roses available for purchase and preferences for the future market
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Waliczek, T.M. (author), Byrne, David (author), and Holeman, Dan (author)
- Format:
- Journal article
- Publication Date:
- 2018-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10322
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(6) : 807-814
- Notes:
- 8 pages, via online journal, Rose (Rosa ×hybrida) breeders historically have bred plants based on what they personally have deemed attractive and traits required by growers to produce the crop successfully. End-user preferences were not formally considered in breeding decisions. The purpose of this study was to investigate growers’ and consumers’ opinions of roses available on the market and preferences for future roses coming into the market. A web-based survey tool was developed to measure the attributes consumers were considering in purchasing and growing rose plants, their knowledge of diseases and pests, and their hopes for new plants coming to market. A link was sent to horticultural group mailing lists as well as distributed through personal e-mail lists, Facebook, and a news release from Texas A&M University. The survey was posted for 4 months. It included ≈66 questions and took 30 minutes or more to complete. More than 2000 responses were received from rose growers and nursery consumers worldwide. The respondents preferred roses that were disease resistant, with fragrant, abundant, red, and everblooming flowers. The ideal height of the preferred rose shrubs was waist to shoulder-height. Differences were found in preferences between experienced rose growers and those who were not affiliated with rose associations on variables such as the need to use chemicals to manage diseases, the importance of foliage glossiness and large vs. small blooms, the value of roses in the garden setting, the level of difficulty roses pose in growing situations, and the willingness to pay more for a rose shrub in comparison with other garden plants. Differences also were found among age groups and preferences for flower color, fragrance, foliage color, and foliage glossiness. This information could be helpful in targeting marketing of roses.