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    211. Toward a more comprehensive theory of food labels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caswell, Julie A. (author), Padberg, Daniel I. (author), and Caswell: Department of Resources Economics, University of Massachusetts; Padberg: Department of Agricultural Economics, Texas A&M University
    Format:
    Journal article
    Publication Date:
    1992-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06519
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    74 (2) : 460-468
    Notes:
    James F. Evans Collection, Food labels play important third-party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, a current analysis focuses overwhelmingly on the label's direct use as a point-of-purchase shopping aid, even though such use is limited by consumers; information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy. (author)

    214. What dealers think of sales reps

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author / Purdue University, Department of Agricultural Economics) and Purdue University, Department of Agricultural Economics
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00960
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(7): 32-34
    Notes:
    AgComm Teaching

    215. What every salesperson should know about ROI

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author / Purdue University, Department of Agriculture Economics) and Purdue University, Department of Agriculture Economics
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01027
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(4) : 60, 62
    Notes:
    AgComm Teaching