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    Start Over Format Journal article Subject Term media effectiveness Subject Term television

    1. Wie Schweizer medien uber die landwirtschaft berichten [How the Swiss media report on farming issues]

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alfoldi, Thomas (author), Tutkun-Tikir, Aysel (author), and Lehmann, Bernard (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25262
    Journal Title:
    AGRARForschung
    Journal Title Details:
    13(1) : 34-39
    Notes:
    Content analysis of newspaper and television coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. Authors observe that "it may be concluded that media coverage of farming issues is somewhat superficial."

    5. Iowa corn and soybean producers' use of communication channels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martin, Robert A. (author) and Licht, Melea A.R. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26486
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    90(4) : 19-38

    7. Broadcast: the last 50. What's next?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Samuelson, Orion (author)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26624
    Journal Title:
    Agri Marketing
    Journal Title Details:
    : 28
    Notes:
    Posted at www.agrimarketing.com, Article in "A salute to NAMA on its 50th," special supplement featuring the 50th anniversary of the National Agri-Marketing Association.

    9. Audio visual media: forgotten communication channels in agricultural extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brien, John P. (author)
    Format:
    Journal article
    Publication Date:
    1969
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26761
    Journal Title:
    Australian Journal of Adult Education
    Journal Title Details:
    9(1) : 16-22
    Notes:
    Reprinted as pages 55-62 in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland.