Format: Journal article / Subject Term: marketing communication and viral

Start Over Format Journal article Subject Term marketing communication Subject Term viral

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Palmer, Edward L. (author) and Carpenter, Courtney F. (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36502
Journal Title:: Media Psychology
Journal Title Details:: 8(2) : 165-190

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vogt, Willie (author)
Format:: Journal article
Publication Date:: 2009-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29259
Journal Title:: Prairie Farmer
Journal Title Details:: 181(8) : MP1
Notes:: Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.

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