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    Start Over Format Journal article Subject Term magazines Subject Term advertising

    2. Celebrity endorsements in U.S. and Thai magazines: a content analysis comparative assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    13(3-4) : 383-398
    Notes:
    17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

    3. Factors influencing consumers' attitudes toward organic agricultural products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ranjbarshamsi, Hamide (author), Najafabadi, Maryam Omidi (author), and Hosseini, S.J.F. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Iran
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08720
    Journal Title:
    Journal of Agricultural and Food Information
    Journal Title Details:
    17(2-3) : 110-119

    4. It's not easy being green … or is it? A content analysis of environmental claims in magazine advertisements from the United States and United Kingdom

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baum, Lauren M. (author)
    Format:
    Journal article
    Publication Date:
    2012-10-03
    Published:
    International: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08573
    Journal Title:
    Environmental Communication
    Journal Title Details:
    6 (4): 423-440