INTERPAKS, Reviews how the agricultural extension agent has dealt with the process of technology transfer and the categories of farmers affected by the diffusion process. Discusses CIMMYT's model of grouping rural populations into homogenous target categories to develop appropriate technologies and the influence it has had on the process of technology development. Points out that strategies intended to assist small farmers depend as much on the creation of appropriate opportunities as on the creation of appropriate technologies.
The aim of this paper is to present the concept of sustainable consumption, its aspects, awareness and implications for choices concerning food products. Particular attention was paid to consumer choices based on the perception of foodstuff packaging and the perception of the importance of labelling information. Empirical studies have shown that Polish consumers are increasingly more aware of the need for action on sustainable consumption, although it is not always re- fl ected in tangible activities in this area. Still for the majority of Poles it is synonymous with ecoconsumption, and engaging consumers in the concepts of sustainability is manifested e.g. in waste sorting, waste reduction, selection of organic, local products, in ecological packaging, for which they are ready to pay higher prices or search for information on sustainable products. Unfortunately, at present the scale of these activities and attitudes is still limited, thus the primary objective of the environmental, social and economic policies is to provide systematic and intensive consumer education and promote sustainable development.
