Channegowda, M.B. (author), Jalihal, K.A. (author), and Professor, Agricultural Extension, University of Agricultural Sciences, Bangalore, India; Director of Extension, University of Agricultural Sciences, Bangalore, India
Format:
Journal article
Publication Date:
1984
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03167
7 pages., The study highlighted the information needs and information sources used by the farmers of Kurukshetra district. Data were elicited through the questionnaire. All the farmers needed information on availability and use of pesticides, fertilizers for the crop, disease, pest, weed control, knowing and selling market prices of crops followed by government schemes/policies (98.1%), variety and new cropping system, availability of seeds (96.2%), Agricultural loan (73.1%), weather/weather forecast (73.1%), etc. The majority of the respondents (59.6%) were using newspapers in which Dainik Bhaskar (46.2%) was the first choice of farmers and (30.8%) banners and wall paintings were also assisted. Mobile phones (69.2%) and Television (67.3%) were major electronic sources among them. All the respondents were using these sources to increase agricultural production, availability and know the current market prices. While (90.4%) were using proper use of fertilizers/medicines/pesticides and curing diseases followed by (82.7%) know about new agricultural technology, weather (76.9%). Insufficient information literacy, information communication technology (ICT) skills (87.7%), and inadequate training opportunities (61.5%) were the main constraints faced by farmers. Satisfaction was high in electronic sources (53.8%) than print information (23.1%) sources for their agricultural information among the farmers of Kurukshetra.
Bosserman, Steve (author), Leonard, Ron (author), and Bosserman: Bosserman and Associates, Chicago, IL; Leonard: John Deere Product Engineering Center, Waterloo, IA
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07575
James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)
