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    23. The all new, the tried-and-true: direct response marketing campaigns that work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22347
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 50, 52-53
    Notes:
    Features a campaign by DuPont Crop Protection.

    24. The effect of label information on U.S. farmers' herbicide choices

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hasing, Tomas (author), Carpio, Carlos E. (author), Willis, David B. (author), Sydorovych, Otha (author), and Marra, Michele (author)
    Format:
    Journal article
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01010
    Journal Title:
    Agricultural and Resource Economics Review
    Journal Title Details:
    20(2) : 200-214