Nordstrom, Patricia A. (author), Richards, Martha J. (author), Wilson, Lowell L. (author), Coe, Brenda L. (author), Fivek, Marianne L. (author), and Brown, Michele B. (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17342
11 pages., Online via UI e-subscription., This article addressed concerns that "food marketing directed at children is ubiquitous and effective, and hence is a significant contributor to childhood obesity both in the U.S. and other countries. Authors provided a review of literature about this development and public issue. As well, they offered suggestions for parents, community leaders, policy makers, and the food industry.
Online journal. 8 pages., Pretests showed that tested youth groups were not knowledgeable about food safety and agricultural issues. Post-test results following exposure to such information showed dramatic changes in behaviors and beliefs.
9 pages., Online via UI electronic subscription, Researchers analyzed the effectiveness of the European Union Pledge, a self-regulation initiative of leading food companies at the European level, in restricting television advertising of food and drink products high in fat, sugar or salt to children. Results indicated that effectiveness was limited by the focus on children's program and the relatively lenient nutritional criteria agreed to by signatory companies.
