Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11593
Journal Title Details:
37(Supp2) : S107-S112
Notes:
7 pages., Author compares attitudes and responses of French and American consumers to emergence of very accessible, inexpensive food, with accompanying differences in food selection, eating style, physical activity, and other aspects of living.
22 pages., Via online., Researchers used quota convenience sampling to investigate consumer decision making and brand commitment for food brands promoted as "healthy." Findings indicated that familiarity can help increase purchase intentions and brand commitment for healthy brands with low credibility. However, to go beyond a transactional exchange to one that is relation in nature, familiarity, credibility, and quality are all crucial for fostering brand commitment.
