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2. Corporate communication or McCommunication? Considering a McDonaldization of corporate communication hypothesis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Verhoeven, Piet (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11583
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 21(2) : 267-277
- Notes:
- 12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
3. Explicating the moral responsibility of the advertiser: TARES as an ethical model for fast food advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lee, Seow Ting (author) and Nguyen, Hoang Lien (author)
- Format:
- Journal article
- Publication Date:
- 2013
- Published:
- Singapore
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08724
- Journal Title:
- Journal of Mass Media Ethics
- Journal Title Details:
- 28 (4): 225-240
- Notes:
- TARES framework introduced in 2001 by Baker and Martinson: Truthfulness of the message, Authenticity of the persuader, Respect for the person being persuaded, Equity of the persuasive appeal, and Social Responsibility for the common good. Addresses the "notion of communication practitioner accountability toward the message receiver in persuasive communication." To pass the TARES test, a message must fulfill all five principles. This study revealed that "fast food ads in Singapore failed many ethical principles of the TARES."
4. Mapping and predicting patterns of Chinese adolescents' food preferences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sun, Shaojing (author), He, Jinbo (author), and Fan, Xitao (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11380
- Journal Title:
- Nutrients
- Journal Title Details:
- 11, 2124
- Notes:
- 13 pages., Online via Directory of Open Access Journals (DOAJ)., Analysis among adolescents (12-17 years old) revealed four types of food preferences: varied diet, avoiding vegetables, low appetite, and healthy diet. Urban versus rural residence was among the major predictors for food preferences.