Format: Journal article / Subject Term: extension communication and colleges

1. Some media relations success stories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sperbeck, J. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15882
Journal Title:: Journal of Applied Communications
Journal Title Details:: 81 (3) : 24-39

2. Then and now: an eight-year look at the U.S. Land Grant University agricultural communications profession

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thomas, R. (author)
Format:: Journal article
Publication Date:: 1996
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15884
Journal Title:: Journal of Applied Communications
Journal Title Details:: 80 (2) : 26-34

3. The new picture in agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Myer, Dillon S. (author)
Format:: Journal article
Publication Date:: 1936-09
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17728
Journal Title:: AAACE
Journal Title Details:: 19 (1) : 7-12
Notes:: Traces developments in public programs related to agriculture (e.g., Soil Conservation Service, Tennessee Valley Authority, Rural Electrification Administration, Extension Service). "Certainly the agricultural college editors have a major responsibility for keeping the farmer and the public properly informed regarding facts and movements so they may judge wisely."

4. Extension news as I see it

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kessler, L.R. (author / President, Wisconsin Press Association)
Format:: Journal article
Publication Date:: 1936-09
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17729
Journal Title:: AAACE
Journal Title Details:: 19 (1) : 13-15

5. How I handle syndicated radio programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fulghum, Ralph (author / Georgia Agricultural Extension Service)
Format:: Journal article
Publication Date:: 1936-11
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17730
Journal Title:: AAACE
Journal Title Details:: 19 (2) : 3-4

6. Writing Extension Service news

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jeter, Frank (author)
Format:: Journal article
Publication Date:: 1936-11
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17731
Journal Title:: AAACE
Journal Title Details:: 19 (2) : 5-6

7. Relations with various divisions of the U.S. Department of Agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jeter, Frank (author), Keilholz, F.J. (author), and Longsdorf, L.L. (author)
Format:: Journal article
Publication Date:: 1936-11
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17732
Journal Title:: AAACE
Journal Title Details:: 19 (2) : 7-13
Notes:: This committee report reflects communications problems arising from the recent establishment of new entities and programs within the USDA at various levels. Offers recommendations for improving coordination between USDA divisions and extension services of the various states.

8. Meeting the extension radio problem

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Salisbury, Morse (author / Chief, Radio Service, U.S. Department of Agriculture)
Format:: Journal article
Publication Date:: 1937
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17744
Journal Title:: AAACE
Journal Title Details:: 19 (5) : 9-11

9. The effect of broadcasting upon rural life

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Salisbury, Morse (author)
Format:: Journal article
Publication Date:: 1937-04
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17747
Journal Title:: AAACE
Journal Title Details:: 19 (8) : 1-10
Notes:: Report of a roundtable conference in connection with the First National Conference on Educational Broadcasting, Washington, D.C., December 10, 1937. Includes case experiences in various states.

10. Electronic transcriptions - they do the trick in North Dakota

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gildersleeve, T.W. (author / Extension Editor, North Dakota)
Format:: Journal article
Publication Date:: 1937-04
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17749
Journal Title:: AAACE
Journal Title Details:: 19 (8) : 12-15

11. Provide bulletin binders for high school libraries

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1937-04
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17750
Journal Title:: AAACE
Journal Title Details:: 19 (8) : 15
Notes:: Extension editorial office, University of Wisconsin, provides sets of fiber bulletin binders for use in vocational agriculture departments of Wisconsin high schools.

12. Relations with various divisions of the U.S. Department of Agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keilholz, F.J. (author), Eisenhower, Milton S. (author), Jeter, F.H. (author), Price, E.R. (author), and Brigham, Reuben (author)
Format:: Journal article
Publication Date:: 1937-09
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17753
Journal Title:: AAACE
Journal Title Details:: 20 (1) : 7-11
Notes:: Committee report calling for consolidation and coordination of USDA information activities, internally and with extension units of land-grant universities.

13. Fifty thousand programs presented

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fulghum, Ralph (author), Hopkins, Andrew W. (author), Salisbury, Morse (author), Longsdorf, L.L. (author), and Robinson, Arthur (author)
Format:: Journal article
Publication Date:: 1937-11
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17754
Journal Title:: AAACE
Journal Title Details:: 20 (2) : 7-10
Notes:: Committee report indicating that extension editors presented about 50,000 radio programs last year. They need more helpers to "handle radio properly."

14. The National Farm and Home Hour: Break-down time

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Salisbury, Morse (author)
Format:: Journal article
Publication Date:: 1938-02
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17758
Journal Title:: AAACE
Journal Title Details:: 20 (4) : 2-3
Notes:: Discussion continues about whether individual states can contribute programming for the "National Farm and Home Hour" weekly program.

15. Colleges as propagandists: Iowa speaks and Wisconsin agrees on this question

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1938-09
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17769
Journal Title:: AAACE
Journal Title Details:: 21 (1) : 4-5
Notes:: From the Plymouth Review, Wisconsin.

16. The editor's job - the news service

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: DeBaun, Roger (author / Editor, New Jersey College of Agriculture)
Format:: Journal article
Publication Date:: 1939-03
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17774
Journal Title:: AAACE
Journal Title Details:: 21 (3) : 11-12

17. The agricultural college editor

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, M.L. (author / Director of Extension Work, U.S. Department of Agriculture)
Format:: Journal article
Publication Date:: 1943-03
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17780
Journal Title:: AAACE
Journal Title Details:: 26 (2) : 2-3

18. Iowa studies show press preferences in farm copy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Read, Hadley (author / Assistant editor, Iowa)
Format:: Journal article
Publication Date:: 1946
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17796
Journal Title:: AAACE
Journal Title Details:: 29 (2) : 1,3

19. Jeffrey begins second 25-year stretch as agricultural editor

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1946-02
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17799
Journal Title:: AAACE
Journal Title Details:: 29 (3) : 4
Notes:: Features the career and qualities of A. A. Jeffrey, University of Missouri - "one of pioneers in farm writing work of colleges."

20. Penn State news services

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rohrbeck, Edwin H. (author)
Format:: Journal article
Publication Date:: 1946-04
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17802
Journal Title:: AAACE
Journal Title Details:: 29 (5) : 1,4

21. BA of Cornell

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ward, William B. (author)
Format:: Journal article
Publication Date:: 1946-05
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17804
Journal Title:: AAACE
Journal Title Details:: 29 (6) : 1,3

22. Television new ag editor tool

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1946-05
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17805
Journal Title:: AAACE
Journal Title Details:: 29 (6) : 4
Notes:: An early reference to the use of television by colleges of agriculture.

23. After 30 years Jeter still on top in editing

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1946-07
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17807
Journal Title:: AAACE
Journal Title Details:: 29 (7) : 3-4
Notes:: Features Frank H. Jeter, extension editor at North Carolina State College.

24. Farm audience mail increased 700 percent

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1946-08
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17808
Journal Title:: AAACE
Journal Title Details:: 29 (8) : 2,4
Notes:: Case report from Cornell University, New York.

25. Varies methods to reach rural radio listeners

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Phillips, Mary G. (author / Cornell University)
Format:: Journal article
Publication Date:: 1946-09
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17810
Journal Title:: AAACE
Journal Title Details:: 29 (9) : 4

26. Survey shows preferences of weekly editors

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1947-05
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17815
Journal Title:: AAACE
Journal Title Details:: 30 (3) : 2

27. Group of extension editors studies information problems

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1947-06
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17817
Journal Title:: AAACE
Journal Title Details:: 30 (4) : 2

28. Director looks back on the editor's job -- Director P.O. Davis, Alabama, says editors try to do "too much for too many"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davis, P.O. (author / Director, Alabama Cooperative Extension Service)
Format:: Journal article
Publication Date:: 1948-11
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17819
Journal Title:: AAACE
Journal Title Details:: 31 (3) : 1-2

29. Treaster takes off: covers relations, politics, policies, research

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1949-09
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17824
Journal Title:: AAACE
Journal Title Details:: 32 (2) : 1,6
Notes:: Summarizes a presentation by Lowell Treaster, director of public relations at Michigan State College, at the recent AAACE conference, Cornell University, Ithaca, New York.

30. College reporting is found below standard

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1950-12
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17837
Journal Title:: AAACE
Journal Title Details:: 33 (3) : 1-2
Notes:: AAACE contest judge evaluates quality of news from universities and U.S. Department of Agriculture.

31. Should we coordinate information work?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mason, Bob (author / Oregon Experiment Station Editor)
Format:: Journal article
Publication Date:: 1953-11
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17852
Journal Title:: AAACE
Journal Title Details:: 36 (1) : 3
Notes:: Reports results of a national survey among experiment station editors about their present information organization and their suggestions about how they would like their present setup changed for more efficient operation. Seventy-eight percent cast their vote for a coordinated setup (involving agricultural research, extension and possibly resident instruction). Fifty-four percent of respondents operated currently in a coordinated setup and like it; 24 percent operated in a decentralized arrangement but wanted to change.

32. How do you serve your news and radio programs?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sims, A.J. (author / Agricultural editor, University of Tennessee)
Format:: Journal article
Publication Date:: 1954-02
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17859
Journal Title:: AAACE
Journal Title Details:: 36 (4) : 4

33. Farm and home television -MSC style

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Axinn, George H. (author / Extension television editor, Michigan State College)
Format:: Journal article
Publication Date:: 1954-03
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17863
Journal Title:: AAACE
Journal Title Details:: 36 (5) : 5

34. Cooperative printing?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1954-06
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17874
Journal Title:: AAACE
Journal Title Details:: 36 (8) : 11

35. Telling the farm story - to city readers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Durham, William (author / Fort Worth (Texas) Star-Telegram)
Format:: Journal article
Publication Date:: 1954-09
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17878
Journal Title:: AAACE
Journal Title Details:: 37 (1) : 2

36. Our opportunities and challenges

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Swanson, Harold B. (author / University of Minnesota)
Format:: Journal article
Publication Date:: 1954-09
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17882
Journal Title:: AAACE
Journal Title Details:: 37 (1) : 4-5

37. Are we putting out "Model T" information?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1954-09
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17883
Journal Title:: AAACE
Journal Title Details:: 37 (1) : 6
Notes:: Summary of a presentation by Stanley Andrews, executive director of the National Project in Agricultural Communication.

38. USDA-college cooperation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ward, William B. (author / Cornell University)
Format:: Journal article
Publication Date:: 1954-09
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17890
Journal Title:: AAACE
Journal Title Details:: 37 (1) : 12
Notes:: Report on the activities of the National Advisory Committee on Information Services, AAACE.

39. What our Research Newsletter does for us

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Konkle, Ward W. (author)
Format:: Journal article
Publication Date:: 1954-11
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17895
Journal Title:: AAACE
Journal Title Details:: 37 (3) : 1

40. Back-cover ads on agricultural publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fabry, Joseph (author)
Format:: Journal article
Publication Date:: 1955
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17906
Journal Title:: AAACE
Journal Title Details:: 37 (5) : 3

41. How good are press field days?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1955-05
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17930
Journal Title:: AAACE
Journal Title Details:: 37 (9) : 1-2

42. Utah editors favor short news stories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Porter, W.D. (author)
Format:: Journal article
Publication Date:: 1933
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18113
Journal Title:: AAACE
Journal Title Details:: 15 (2) : 2-3

43. Stevens and Perkins do radio and news study

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1933
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18114
Journal Title:: AAACE
Journal Title Details:: 15 (2) : 5-6
Notes:: Results of a survey among local leaders in New Hampshire leads authors to conclude: "It seems safe to conclude, therefore, that radio is proving itself an effective extension tool and deserves careful consideration as to further development."

44. Porter of Utah and agents study news service

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1933-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18119
Journal Title:: AAACE
Journal Title Details:: 15 (5) : 3-4

45. Remarks from a second farm paper editor

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agee, Alva (author / Pennsylvania Farmer)
Format:: Journal article
Publication Date:: 1933-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18120
Journal Title:: AAACE
Journal Title Details:: 15 (5) : 4-5
Notes:: Notes that farm papers, under financial strain along with their readers, are "sticking to their job of trying to help matters to mend." Says that the educational work of the colleges and experiment stations through local papers comes directly into the field formerly covered by farm papers, but "affords only a fraction of the service a live farmer wants. There is no displacing a good farm journal." Suggests that scientists should recognize the importance of the farm press in their contacts with the public.

46. Your committee on photography reports

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keilholz, F.J. (author)
Format:: Journal article
Publication Date:: 1933-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18124
Journal Title:: AAACE
Journal Title Details:: 16 (1) : 7-11
Notes:: Report based on a nationwide survey to learn about sources of photographs,uses of photographs, who takes photographs, usefulness of photo training for extension agents and specialists, staffing, filing systems. "As nearly as could be determined, four states (Indiana, Ohio, Missouri, Colorado) employ what might be termed staff photographers in the sense that they seemed to be at the command of the editor, and not just college or university photographers working occasionally for the editor."

47. Promotional publicity

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirkwood, W.P. (author)
Format:: Journal article
Publication Date:: 1933-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18126
Journal Title:: AAACE
Journal Title Details:: 16 (2) : 4-12

48. What does the editor want from his agricultural college?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1934-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18144
Journal Title:: AAACE
Journal Title Details:: 17 (2) : 9-10

49. Arkansas launches new radio service

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1935-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18157
Journal Title:: AAACE
Journal Title Details:: 17 (7) : 8-9

50. A director looks at the editor's job

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1935-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18162
Journal Title:: AAACE
Journal Title Details:: 18 (1) : 14-15

51. The art and craft of interpretative reporting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lord, Russell (author / The Country Home)
Format:: Journal article
Publication Date:: 1935-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18163
Journal Title:: AAACE
Journal Title Details:: 18 (1) : 18-21
Notes:: Abstracted from a talk at the 1935 AAACE meeting, Cornell University, New York. A strong case for reporting vividly, from observation, and with heart. "Flesh and blood on bare bones."

52. Texas has morning farm and home hour

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cunningham, Minnie Fisher (author / Texas A. and M.)
Format:: Journal article
Publication Date:: 1935-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18167
Journal Title:: AAACE
Journal Title Details:: 18 (3) : 6

53. Mississippi extends better soil practices, home gardens

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1935-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18169
Journal Title:: AAACE
Journal Title Details:: 18 (3) : 8-9

54. "Selling" vs. news; or, Why is a college?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adams, Bristow (author / Cornell University)
Format:: Journal article
Publication Date:: 1935-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18170
Journal Title:: AAACE
Journal Title Details:: 18 (3) : 9
Notes:: "The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."

55. Harris takes issue with Bristow on "institutional promotion"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harris, H.L. (author / University of Minnesota)
Format:: Journal article
Publication Date:: 1936-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18172
Journal Title:: AAACE
Journal Title Details:: 18 (4) : 9
Notes:: Response to "'Selling' vs. news" by Bristow Adams, Cornell University. Harris notes that the Cornell president and dean probably spend time seeking support from the legislature or other sources for their institution and its work. Asks if their efforts are (as Adams argued) "subversive to the purpose of the college?" Also observes that a pastor is paid for ministering to the souls of his flock, but he pauses frequently to pass the collection plate. "I maintain that if education is worth having, then it is justifiable to educate people to support educational institutions."

56. Arkansas contacts all newspapers in state as part of intensive 1936 editorial program

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1936-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18180
Journal Title:: AAACE
Journal Title Details:: 18 (5) : 12-13

57. Tennessee uses direct news service; county agents help with local radio programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sims, A.J. (author / University of Tennessee)
Format:: Journal article
Publication Date:: 1936-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18181
Journal Title:: AAACE
Journal Title Details:: 18 (5) : 15-16

58. Kansas limits all bulletins

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1936-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18183
Journal Title:: AAACE
Journal Title Details:: 18 (5) : 16

59. Kansas follows up on news schools

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Longsdorf, L.L. (author / Kansas State)
Format:: Journal article
Publication Date:: 1936-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18185
Journal Title:: AAACE
Journal Title Details:: 18 (5) : 17

60. South Dakota holds "clinics" to give agents training in news methods

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1936-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18188
Journal Title:: AAACE
Journal Title Details:: 18 (6) : 17

61. Tennessee finds bulletin mailing list wasteful

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sims, A.J. (author / University of Tennessee)
Format:: Journal article
Publication Date:: 1936-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18189
Journal Title:: AAACE
Journal Title Details:: 18 (6) : 17

62. The college editor's relations with the county extension agent

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1929-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18193
Journal Title:: AAACE
Journal Title Details:: 12 (1) : 5-6
Notes:: Survey report at annual AAACE meeting. "About 40 per cent of the county extension agents now furnish extension information to their local newspapers regularly, only a very few altogether neglecting to do so, but there is a distinct need for editorial training for agents." Among the training means proposed: journalism courses for prospective agents while in college, state news-writing training meetings held by the college editor for county agents, correspondence courses in news writing, and bulletins on news writing. American Association of Agricultural College Editors.

63. What the editor can contribute to home demonstration work

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1929-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18194
Journal Title:: AAACE
Journal Title Details:: 12 (1) : 6
Notes:: Author said the field for home economics extension has become so broad that it is beginning to take rank with agriculture in its diversity of interests. It would be most helpful, she said, if the editors in the various states could associate with them assistant editors, women well trained in both home economics and journalism, who could adequately give popular expression to home demonstration work.

64. The president's address

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1929-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18196
Journal Title:: AAACE
Journal Title Details:: 12 (1) : 11-13
Notes:: Author emphasizes intellectual curiosity as a striking characteristic of the effective agricultural college editor. Among other cited credentials: agricultural college education, newspaper training and practical farm experience.

65. Report of the Special Committee on Radio Broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1929-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18198
Journal Title:: AAACE
Journal Title Details:: 12 (1) : 15-17
Notes:: The report notes that many college operated radio stations have experienced restricted operations during the past year. "Those institutions fortunate enough to have a satisfactory place in the air are furnishing a valuable service and should safeguard their present allotments by sound program development. Commercial stations offer a broad and increasing opportunity for the college information services to reach thousands of their people through a medium so important in the present day scheme of things as to demand careful consideration."

66. Uses of paid advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1930-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18208
Journal Title:: AAACE
Journal Title Details:: 12 (7,8) : 9-11
Notes:: Reports three experiences in which Georgia State College of Agriculture contracted with commercial firms to provide information for paid advertisements and accompanying news releases to newspapers.

67. Organizing a county agents' news service

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: DeBaun, Roger (author / New Jersey)
Format:: Journal article
Publication Date:: 1930-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18209
Journal Title:: AAACE
Journal Title Details:: 12 (7,8) : 11-14
Notes:: Case history about working with extension agents to develop columns/departments for local newspapers.

68. Use of mats

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1930-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18210
Journal Title:: AAACE
Journal Title Details:: 12 (9,10,11) : 6-7
Notes:: "A newspaper mat service now in its third year of use by the Missouri Agricultural Extension Service is believed by the author to be one of the best informational mediums used by the state."

69. Stuffing the bankers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1930-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18213
Journal Title:: AAACE
Journal Title Details:: 13 (3) : 2
Notes:: Features a cooperative program through which the Arkansas Extension Service distributes farming information in the form of stuffers that accompany mailings from banks.

70. Shall the agricultural college editor do more promotional work?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1931-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18228
Journal Title:: AAACE
Journal Title Details:: 14 (1) : 25
Notes:: Brief summary of a talk by W. P. Kirkwood, University of Minnesota, at 1931 AAACE convention, Corvallis, Oregon.. American Association of Agricultural College Editors.

71. Diagraming the editor

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1926-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18261
Journal Title:: AAACE
Journal Title Details:: 8 (5,6) : 9
Notes:: Diagram showing "New Jersey's News Service: Part Played by College Editor"

72. With the county agent

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1927-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18264
Journal Title:: AAACE
Journal Title Details:: 8 (9,10) : 1-2
Notes:: Experience report from the North Carolina agricultural college editor describing cooperation with field extension workers.

73. New Jersey's news service - part played by county agent

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1927-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18265
Journal Title:: AAACE
Journal Title Details:: 8 (9,10) : 4
Notes:: Continuation of an analysis reported by R. W. De Baun of New Jersey. Diagram sketches linkages with county agents.

74. Agricultural college radio

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1927-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18266
Journal Title:: AAACE
Journal Title Details:: 8 (9,10) : 7
Notes:: Radio program announcements have been appearing in various forms - bulletin, press release and pamphlet - from Kansas, Oregon, Michigan, South Dakota and Nebraska. Brief sketches of extension radio activities.

75. Developing farm sections of local newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, T.R. (author / Purdue University)
Format:: Journal article
Publication Date:: 1919-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18272
Journal Title:: AAACE
Journal Title Details:: 1 (2) : 4-6
Notes:: Address at the seventh annual conference of the American Association of Agricultural College Editors, Columbus, Ohio, June 1919.

76. Cooperation with the rural press

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Atwood, M.V. (author / Cornell University)
Format:: Journal article
Publication Date:: 1920-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18279
Journal Title:: AAACE
Journal Title Details:: 1 (6) : 8-13
Notes:: Presentation at the AAACE (American Association of Agricultural College Editors) meeting in Columbus, Ohio, June 1919.

77. A low-cost analysis of the effectiveness of college of agriculture news releases

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Miller, Haven (author) and Skillman, Laura (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19827
Journal Title:: Journal of Applied Communications
Journal Title Details:: 87(3) : 7-14

78. How newspapers in Kansas are using news releases from K-State research and extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rutherford, Tracy (author), Alexander, Lori (author), and Melgares, Pat (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19828
Journal Title:: Journal of Applied Communications
Journal Title Details:: 87(3) : 15-27

79. Universities and extension development computerized information systems for cooperatives [teletext system, electronic information delivery, United States]

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davis, Joe T. (author / Associate Professor of Agricultural Economics, University of Kentucky, Lexington, KY)
Format:: Journal article
Publication Date:: 1983
Published:: USA: Washington, D.C. : American Institute of Cooperation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05806
Journal Title:: American Cooperation
Journal Title Details:: (1983) : 107-113
Notes:: AGRICOLA IND 84020733

80. Population education through agricultural education and communication systems: status and scope

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kumar, K. (author) and Singh, S.R. (author)
Format:: Journal article
Publication Date:: 1985
Published:: India: National Council of Developmental Communication, Karnal, India.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14299
Journal Title:: Interaction
Journal Title Details:: 3(1-2) : 38-50

81. Put 3-D into your public relations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Francis C. (author)
Format:: Journal article
Publication Date:: 1954
Published:: USA: The American College Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05581
Journal Title:: College Public Relations Quarterly
Journal Title Details:: 5(4) : 18-22
Notes:: Francis C. Byrnes Collection

82. The good guys made me do it

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kern, K.R. (author)
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00069
Journal Title:: ACE Quarterly
Journal Title Details:: 64 (4) : 1-5
Notes:: AgComm Teaching

83. International communications education and training: a look to the future

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Evans, J (author)
Format:: Journal article
Publication Date:: 1985
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00169
Journal Title:: ACE Quarterly
Journal Title Details:: 68 (2) : 1-15
Notes:: AgComm Teaching

84. Reaching farm families through farm magazines

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vacin, G. L. (author)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00176
Journal Title:: ACE Quarterly
Journal Title Details:: 63 (1) : 33-39
Notes:: Phase 1

85. Some "musts" for doing our job better

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cutler, M.R. (author)
Format:: Journal article
Publication Date:: 1977
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00305
Journal Title:: AAACE
Journal Title Details:: 60 (4) : 5-11
Notes:: Phase 1

86. Where do you get the information you need?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barnard, S.E. (author)
Format:: Journal article
Publication Date:: 1979
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00443
Journal Title:: Hoard's Dairyman
Journal Title Details:: 124(15): 1024
Notes:: Phase 1

87. Communications delivery-past, present, future

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fredericks, E.E. (author)
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00619
Journal Title:: ACE Quarterly
Journal Title Details:: 67 (2) : 1-6
Notes:: AgComm Teaching

88. Video "Down on the Farm."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Danna, S.R. (author)
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00678
Journal Title:: EITV
Journal Title Details:: (Sept 1984) : 75-78, 80-81,
Notes:: James F. Evans Collection

89. Free-lancing and service to agricultural publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Swanson, Harold B. (author / University of Minnesota, Dept of Information and Agricultural Journalism) and University of Minnesota, Dept of Information and Agricultural Journalism
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00719
Journal Title:: ACE Quarterly
Journal Title Details:: 63 (3) : 3-10
Notes:: AgComm Teaching

90. Film and video needs : one state's assessment

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: DeMarco, Kathleen A. (author / Maryland Cooperative Extension) and Maryland Cooperative Extension
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00726
Journal Title:: ACE Quarterly
Journal Title Details:: 67 (3) : 9-19
Notes:: AgComm Teaching

91. An exploratory study of funding for agricultural communications office

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Whiting, Larry R. (author / University of Maryland - College Park) and University of Maryland - College Park
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00736
Journal Title:: ACE Quarterly
Journal Title Details:: 67 (1) : 25-30
Notes:: AgComm Teaching

92. The past and future of agricultural communications: part I: A look at the past

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kearl, B. (author / University of Wisconsin) and University of Wisconsin
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00737
Journal Title:: ACE Quarterly
Journal Title Details:: 66 (4) : 1-7
Notes:: AgComm Teaching

93. New technology is changing conventional information staffs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bay, Ovid (author / USDA, Extension Service) and USDA, Extension Service
Format:: Journal article
Publication Date:: 1983
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00738
Journal Title:: ACE Quarterly
Journal Title Details:: 66 (4) : 8-10
Notes:: AgComm Teaching

94. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.

95. Charles W. Pugsley leaves University of Nebraska to become editor of the Nebraska Farmer

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1918
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10999
Journal Title:: Printers Ink
Journal Title Details:: 103: 107-108
Notes:: Contributed to ACDC by Warren Clark, October 2019., Features the first president of the American Association of Agriculture College Editors organization. Among other related achievements, he was chairman of the executive committee on extension organization and policy of the American Association of Agricultural Colleges and Experiment Stations.

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