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2. Exploring producer innovation adoption using an extension-led trialing program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany A. (author), Denny, Marina D. (author), and Stone, Amanda E. (author)
- Format:
- Journal article
- Publication Date:
- 2020-02
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12318
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 58, n. 1
- Notes:
- 7 pages, On-farm bacteriologic culturing (OFBC) provides quick and inexpensive mastitis diagnosis, but commercial adoption of this innovation has been low in Mississippi. We implemented an Extension-led trialing program to identify reasons for producers' lack of OFBC adoption, explore change in producers' knowledge and perceptions of OFBC, and assess the effectiveness of the program relative to OFBC adoption. Most producers were unaware of OFBC initially but identified several benefits after trialing it for 30 days. The methodology for designing and implementing a trialing program based on Rogers's diffusion of innovation framework was effective and could be replicated easily in other contexts.
3. INFORMATION NEEDS AND SEEKING BEHAVIOR OF FARMERS IN SOUTHERN ETHIOPIA
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kaske, Deribe (author)
- Format:
- Journal article
- Publication Date:
- 2020-10-23
- Published:
- United States: University of Nebraska Press, Lincoln.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12361
- Journal Title:
- Library Philosophy and Practice
- Journal Title Details:
- Fall 2020
- Notes:
- 19 pages., Information is an important factor in agricultural development. The study investigated farmers’ agricultural information needs and seeking behavior in the Southern Regional State of Ethiopia. A cross-sectional research design was employed and the study population included all household heads of the eight sampled villages in four administrative zones. A multi-stage sampling procedure was employed to obtain a sample of 320 farmers. Quantitative data were collected and research adopted descriptive statistics. The results revealed information on crop production technologies; information about diseases, pests and weather forecasts, and market information were identified as the top three most important types of agricultural information. Similarly, crop production technologies; animal husbandry technologies, and information about agricultural inputs were the information farmers seek frequently. Farmers use development agents as the first source of agricultural information. All of the respondents communicate with development agents face-to-face.
4. Improving biosecurity through instructional crisis communication: lessons learned from the PEDv outbreak
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sellnow, Timothy L. (author), Parker, Jason S. (author), and Sellnow, Deanna D. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11192
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(4) : Article 2
- Notes:
- This study assesses the communication challenges and opportunities involved in the outbreak of an unknown disease, the Porcine Epidemic Diarrhea virus (PEDv) that severely threatened the United States pork industry in 2013 and 2014. Interviews with 13 individuals directly involved in developing and distributing risk and crisis messages during the outbreak identified four generalizable implications. They featured (1) the advantage of maintaining flexibility in crisis communication planning, (2)the value of audience analysis and message adaptation, (3)the importance of understanding not only what to do, but also why the recommended actions are essential, and (4) the utility of risk/crisis communication and education both prior to and during a crisis event.
5. On the value of innovation and extension information: SCN-resistant soybean varieties
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Moschini, Giancarlo (author) and Lee, Seungki (author)
- Format:
- Journal article
- Publication Date:
- 2022-01-02
- Published:
- United States of America: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12538
- Journal Title:
- American Journal of Agricultural Economics
- Notes:
- 22 pages, This paper presents direct evidence on the impact of a specific extension program that is aimed at promoting the adoption of varieties resistant to the soybean cyst nematode (SCN), specifically the Iowa State University SCN-Resistant Soybean Variety Trials. We use two data sources: experimental data from these variety trials and a rich proprietary dataset on farmers’ seed purchases. Combining these data, we estimate the value of soybean cyst nematode-resistant variety availability, and the associated variety trials that provide information on their performance to farmers and seed companies. Given the scope and diffusion of this extension program, the focus of the analysis is on Iowa and northern Illinois over the period 2011–2016. Farmers’ seed choices are modeled in a discrete choice framework, specifically a one-level nested logit model. Using the estimated demand model, we find farmers’ marginal willingness to pay for soybean cyst nematode-resistant varieties, and for related extension information provided by the Iowa State University SCN-Resistant Soybean Variety Trials program, to be large. These results are confirmed by counterfactual analyses showing that, over the six-year period and region of the study, the total ex post welfare change associated with the existence of, and information about, SCN-resistant seeds is about $478 million. About one-third of this surplus is captured by seed suppliers, and two-thirds accrues to farmers.
6. Social-ethical issues concerning the control strategy of animal diseases in the European Union
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- van Asseldonk, M.A. (author), Cohen, Nina E. (author), and Stassen, Elsbeth N. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26161
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- DOI 10.1007/s10460-007-9086-9
- Notes:
- OnlineEarly
7. Stakeholders’ views on sustaining honey bee health and beekeeping: the roles of ecological and social system drivers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fedoriak, Mariia (author), Kulmanov, Oleksandr (author), Zhuk, Alina (author), Shkrobanets, Oleksandr (author), Tymchuk, Kateryna (author), Moskalyk, Galyna (author), Olendr, Tetiana (author), Yamelynets, Taras (author), and Angelstam, Per (author)
- Format:
- Journal article
- Publication Date:
- 2021-03
- Published:
- United States: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12236
- Journal Title:
- Landscape Journal
- Journal Title Details:
- Vol. 36 Issue 3
- Notes:
- 21 pages, Context: Honey bees provide multiple ecosystem services. Comparisons of coupled social-ecological systems (SES) can improve the understanding of the factors affecting honey bees and beekeeping. Objectives: Stressing the need for SES analyses, we explore beekeepers' perceived factors affecting bees and beekeeping, test the hypothesis that honey bee colony losses are associated to agricultural land use intensity, and discuss the role of beekeeping for rural development. Methods: We used as a case study the steep gradient in SES in Ukraine's Chernivtsi region with three strata: (i) traditional villages, (ii) intermediate and (iii) intensive agriculture. In each stratum, we analysed the social system using five open-ended focus groups. Regarding the ecological system, we analysed data about winter loss rate of honey bee colonies, number of colonies per beekeeper, the average amount of supplemental feeding, and proportion of beekeepers treating against Varroa mite. Results: Thirty-three themes were extracted, of which 73% concerned the social system at multiple levels of governance. The number of themes increased from the traditional stratum with higher winter colony losses to the intensive agriculture stratum with lower losses. This does not support the hypothesis that the intensive agriculture per se affect honey bees negatively. Conclusions: Social system factors dominate over ecological factors, and interact across scales. This requires systems analyses of honey bees and beekeeping. We see beekeeping as a social innovation enhancing stakeholders' navigation in social systems, thus supporting rural development in countries in transition like Ukraine.