19 pages., Online via UI e-subscription, Authors collected consumer data to understand the heterogeneity of consumer behavior and store competition in grocery shopping. Marketing research techniques were used to analyze consumers' decision processes and their preference models.
22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.
Farrell, Kenneth R. (author / Department of Agricultural Economics, University of California, Berkeley) and Department of Agricultural Economics, University of California, Berkeley
Format:
Journal article
Publication Date:
1965-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05455
Funk, T.F. (author), Huff, H.B. (author), Meilke, Karl D. (author), and Associate Professor, School of Agricultural Economics and Extension Education, University of Guelph, Canada; Assistant Professor, School of Agricultural Economics and Extension Education, University of Guelph, Canada; Economics Branch, Agriculture Canada, Ottawa, Canada
Format:
Journal article
Publication Date:
1977-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05453
