12 pages, This paper addresses consumer trust in organic food in order to find out which aspects increase and decrease trust and which trust expectations consumers have. The aim is to strengthen consumer trust on the basis of the findings and to develop trust-building measures. To this end, ten focus groups with German consumers were conducted online in February 2021 and evaluated using content analysis. The results show that there is a predominant lack of trust in organic food. This is based in particular on the fact that organic production is often doubted and there are from the consumer’s point of view too many organic labels. This can be attributed not only to a lack of knowledge on the part of consumers, but also to a lack of transparency within the organic sector and in relation to organic food. Results from the consumer's point of view show that the possibility of control, information and transparency are relevant for trust in organic food and the development of knowledge about organic food can positively influence this trust.
Posted at: http://www.joe.org/2005august/rb3.shtml, Electronic journal., Statewide survey among food shoppers in Oregon revealed that 77% reported household purchase of organic food in the past 6 months. "Environmentally minded consumers are a potential organic market if trust is maintained."
10 pages., Recent development of widely reported incidents of dangerous levels of pesticides in food, fertilizer contamination of ground water and the occurrence of livestock diseases attributable to the production methods of large scale agriculture have stimulated the demand for organic food. Food safety is also gaining prominence in developing countries as more and more people desire to consume chemical free foods. This study therefore assessed consumer’s perception of food safety standards and willingness to pay (WTP) for organic vegetables in Oyo state, Nigeria. Data were obtained from two hundred respondents through a multistage sampling procedure using the contingent valuation method and were analysed using descriptive statistics, principal component analysis and the logit model. Results showed that majority (87%) were in their economic active age (≤ 50 years) and 73% of the respondents had prior knowledge of organic vegetables. Furthermore, about 58% of the consumers preferred organic fluted pumpkin (Ugwu) to other organic vegetable probably owing to their awareness of the health advantages and nutritional constituent of the vegetable. The results of the principal component analysis showed that 49 percent of the respondents had information (awareness) about organic leafy vegetables. The logistic model showed that employment status, price, health benefit and label had positive relationship with WTP for organic vegetables while gender and household size had a negative relationship with WTP.
