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2. Does environmental labelling still matter? generation z’s purchasing decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kabaja, Bartłomiej (author), Wojnarowska, Magdalena (author), Ćwiklicki, Marek (author), Buffagni, Stefania Claudia (author), and Varese, Erica (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-14
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12958
- Journal Title:
- Sustainability
- Journal Title Details:
- V.15, Iss.18
- Notes:
- 20 pages., This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors impact their purchasing decisions. The results of this study provide valuable insights into the role of environmental labelling in shaping the behaviours of young consumers and suggest that it still matters to this generation. The study also highlights the importance of trust in environmental labelling for influencing purchasing decisions. Our research paper provides new insights into the role of environmental labelling in shaping the behaviours of Generation Z, which is a critical demographic group for sustainable consumption. We found that this generation is highly aware of environmental issues and is motivated to make eco-friendly purchasing decisions. However, our study also highlights that the lack of trust in environmental labelling can be a significant barrier to sustainable consumption. This study contributes to the literature on environmental labelling and consumer behaviour among Generation Z.
3. Effect of information on geographical origin, duration of transport and welfare condition on consumer's acceptance of lamb meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Caroprese, Mariangela (author), Ciliberti, Maria Giovanna (author), Marino, Rosaria (author), Sevi, Agostino (author), Albenzio, Marzia (author), Napolitano, Fabio (author), and Braghieri, Ada (author)
- Format:
- Journal article
- Publication Date:
- 2020-06-16
- Published:
- UK: Nature Portfolio
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13084
- Journal Title:
- Scientific Reports
- Journal Title Details:
- V.10, N.9754
- Notes:
- 10 pages, Animal production system and welfare conditions can influence consumers’ acceptance, as meat from animals grazing in natural pasture and labelled with information about high standards of welfare is preferred. In addition, geographical origin of food is recently considered one of the main information influencing the consumers’ acceptance. Local products are collectively associated with high quality attributes by the consumers related to shorter transport and good welfare. Lamb meat is considered local and typical food; however, it is common to find in the same market both local and imported lamb meat. The present investigation aimed at understanding the importance of information about geographical origin, transport duration, and welfare condition of lambs for consumers and their actual liking. Moreover, the quality of lamb meat from local and imported animals as affected by short or long transport was assessed. Data demonstrated that both short and long transport did not affect organoleptic quality of meat; this result was corroborated by an absence of both metabolic and immune stressors in long term transport lambs except for haptoglobin, cortisol and glucose. However, the expected and actual acceptability were affected by the information with higher scores for local lamb when information on the geographical origin, transport duration, and welfare condition was provided to the consumers.
4. Exploring influences of different communication approaches on consumer target groups for ethically produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Risus, Antje (author), Hamm, Ulrich (author), and Department of Food and Agricultural Marketing, University of Kassel, Witzenhausen, Germany
- Format:
- Journal article
- Publication Date:
- 2018-06
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10264
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 31(3) : 325-340
- Notes:
- 16 pages., Via online journal, Communicating the process quality of ethically produced food effectively is of highest interest to policy makers, organizations, retailers and producers in order to enhance ethical food production and increase ethical label use. The objective of this paper is to unveil the effectiveness of different communication treatments in regard to changing purchase behavior of different consumer groups. Different communication material for beef produced according to consumer expectations was compiled and applied in a consumer survey—incorporating a choice experiment and a questionnaire—with 676 respondents in three cities of Germany. A Latent Class Mixed Logit Model was basis to identify different consumer segments and their response to the different communication treatments. The effects of different communication treatments unveil the importance to address information in an objective manner. Target groups could be enlarged through the assessment of clear, objective information. Moreover, most consumers were more likely to refrain from choosing a cheap beef product from conventional, barn-based rearing. Hence, consumers might be interested in reducing their overall consumption of beef and prefer the consumption of high value ethical beef with less frequency. Producers, market actors and policy makers should realize that a high share of consumers, not only smaller target groups, value ethical food and may be ready to change their consumption habits, if they are adequately informed.
5. Farmers markets and single-use plastic: why environmentally conscious consumers don’t bring reusable bags
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hardy, Scott (author) and Bartolotta, Jill (author)
- Format:
- Journal article
- Publication Date:
- 2021-12-10
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12407
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 59, Iss. 4
- Notes:
- 10 pages, This study looks at the role of Extension in helping local officials reduce plastic bag use at farmers markets in three Lake County, OH communities. We distributed free reusable bags to shoppers and conducted an education and outreach program. We then took observations to determine if the free reusable bags were being used. We also invited shoppers to take a voluntary survey about their environmental attitudes, why or why not they use the reusable bags, and how best to reduce plastic bag use moving forward. Results from the study suggest that supplying free reusable bags at farmer markets is not an effective strategy for Extension professionals attempting to reduce plastic bag use. Instead, we recommend working with local officials to develop financial incentives and disincentives tied to the type of bag option shoppers use, implement plastic bag bans at markets, and conduct locally-focused education and outreach. Although shoppers’ environmental literacy and desire for sustainability is high, it is shown that behavior change is unlikely to occur without financial or policy incentives.
6. Food miles: Do UK consumers actually care?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kemp, Katherine (author), Insch, Andrea (author), Holdsworth, David K. (author), and Knight, John G. (author)
- Format:
- Journal article
- Publication Date:
- 2010
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11452
- Journal Title:
- Food Policy
- Journal Title Details:
- 35 : 504-513
- Notes:
- 10 pages., Online via UI electronic subscription., Results of 251 consumer surveys in four UK supermarkets revealed that only 5.6% nominated country of origin as one of the reasons for choosing a fresh food item they had just purchased. However, stated preference surveys in the street found that 21.5% indicated that "food miles" or "the long distance it travels" would stop them buying New Zealand products. "What people say may differ substantially from what they actually do in regard to 'food miles'."
7. How technology features influence public response to new agrifood technologies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ronteltap, Amber (author), Reinders, Machiel, J. (author), Van Dijk, Suzanne M. (author), Heijting, Sanne (author), Van der Lans, Ivo A. (author), and Lotz, Lambertus A. P. (author)
- Format:
- Journal article
- Publication Date:
- 2016-08
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10266
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 29(4) : 643-672
- Notes:
- 30 pages., Via online journal., New agrifood technologies are often difficult to grasp for the public, which may lead to resistance or even rejection. Insight into which technology features determine public acceptability of the technology could offer guidelines for responsible technology development. This paper systematically assesses the relative importance of specific technology features for consumer response in the agrifood domain in two consecutive studies. Prominent technology features were selected from expert judgment and literature. The effects of these features on consumer evaluation were tested in a consumer study (n = 745). Fictitious technologies were used to avoid any uncontrollable contextual influences that existing new technologies may evoke. Results show that technologies that were seen as more natural and newer were perceived less risky, more beneficial, and were evaluated more positively. Technologies applied to food were judged to be more beneficial, but also more risky than those applied to non-food. Technologies used in the production process were perceived to be less risky and evaluated more positively than those used in the product. Technologies owned by the market leader were perceived to be more beneficial, and evaluated more positively than those that were freely available. In a next study (n = 440), effects of the technology features on consumer response were tested for existing new agrifood technologies. This study replicated the results for perceived naturalness, perceived newness, and place in the production process where the technology is applied. However, in contrast to the first study, we did not find an effect of application area (food versus non-food) and technology ownership.
8. Meat consumption in transition: the case of crisis region of iraqi kurdistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rzgar Abdalla, Niga (author), Bavorova, Miroslava (author), and Gruener, Sven (author)
- Format:
- Journal article
- Publication Date:
- 2021-07-25
- Published:
- United States: Routledge (Taylor & Francis Group)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12589
- Journal Title:
- Journal of International Food & Agribusiness Marketing
- Journal Title Details:
- Online
- Notes:
- 22pgs, In recent decades, meat consumption patterns have been changing. This study investigates the main drivers of white and red meat consumption in crisis regions based on microeconomic theory, hegemonic masculinity theory, meat paradox theory, and nutrition transition theory. A quantitative questionnaire survey was conducted in Sulaymaniyah city in Iraqi Kurdistan in 2018. Data from 233 respondents were collected. Multifactorial linear regression analysis showed that the main drivers in the consumption of white meat and red meat are similar: higher income and preferences for the taste of white or red meat have a statistically significant, positive effect on meat consumption. Men consume white meat more than women. The consumption of red meat decreases when the respondent is concerned about the fat content of meat and animal welfare awareness does not have a statistically significant effect on the consumption of either type of meat.
9. Molecular marketing, personalised information and willingness-to-pay for functional foods: vitamin d enriched eggs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Panzone, Luca (author), Garrod, Guy (author), Adinolfi, Felice (author), and Di Pasquale, Jorgelina (author)
- Format:
- Journal article
- Publication Date:
- 2022-04-12
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12578
- Journal Title:
- Journal of Agricultural Economics
- Journal Title Details:
- online
- Notes:
- 24pgs, Increasingly, the health claims made by food products focus on the marketing of specific molecular enrichments. Research exploring consumers’ willingness to pay (WTP) for health claims assumes that individuals hold perfect information on the benefits of the enrichment, and that their valuations depend solely on whether or not they need to improve their health. While health interventions are aimed at individuals at higher health risk, consumers may be unaware of the health risks that they face, limiting the effectiveness of a generic targeting strategy. Using an orthogonal experimental design, we explore the impact of two factors on the WTP for vitamin D enrichment in eggs: whether the information is person-specific or generic; and the presence of a health claim explaining the vitamin D enrichment. Results indicate that it is the provision of information, not the health claim, that influences WTP. Both generic and personalised information lead to similar increases in the WTP for vitamin D enrichment. While we only observe a direct effect of generic information on the WTP for vitamin D enrichment, personal information may also operate by increasing the perceived risk of vitamin D deficiency. Our results support the use of personalised health information during the choice task as a means of increasing the sales of healthy products.
10. Reported adoption of dietary fat and finer recommendations among consumers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bruhn, Christine M. (author), McNulty, Judiann (author), Ortiz, Melchor (author), Read, Marsha (author), Sheehan, Edward T. (author), Auld, Garry W. (author), Bock, Margaret Ann (author), Gabel, Kathe (author), Lauritzen, Georgia (author), Medeiros, Denis (author), Newman, Rosemary (author), Nitzke, Sue (author), and Schutz, Howard (author)
- Format:
- Journal article
- Publication Date:
- 2000
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28601
- Journal Title:
- Journal of the American Dietetic Association
- Journal Title Details:
- 100(1)
- Notes:
- Via online issue.