Announces the beginning of NPAC "the day after Labor Day" at Michigan State University, with Stanley Andrews as executive director. Provides biographies of Andrews and new associate director, Frank Byrnes.
Describes how AdFarm, an agricultural marketing and communications firm, invests in two company-sponsored farms to permit staff members to "get a taste of what farmers in North America experience every growing season." Also describes other efforts to make "deeper connections" between "ag-ness" and "ad-ness."
Report to members by Frank Byrnes, chairman of the Professional Improvement Committee, about a proposal to be submitted to the W.K. Kellogg Foundation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11592
Journal Title Details:
21(1-2) : 19-25
Notes:
8 pages., Online via UI e-subscription., Author introduces a model for use in program planning centered on formulation, administrative approval, and delivery of learning content. Cites planning as a process in which multiple parties with many disparate interests are present and the planner must work to negotiate those interests so that successful and effective programs are produced and provided.
Summary of findings from a survey among agricultural communicators on professional work, interests, educational background, training needs and qualifications for training others.
Questions and answers by Frank Byrnes, Ohio, chairman of the Professional Improvement Committee, and AAACE president George Church about a proposal to be submitted to the W.K. Kellogg Foundation.
