Search

    Start Over Format Journal article Subject Term commodity promotion Subject Term retail promotion

    1. Advertising and retail promotion of Washington apples in structural latent variable approach to promotion evaluation

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, T.J. (author), Gao, X.M. (author), and Patterson, P.M. (author)
    Format:
    Journal article
    Publication Date:
    1999-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11585
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    <31(1): 15-28>

    4. Louisiana strawberries: consumer preferences and retail advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hinson, Roger A. (author) and Bruchhaus, Michael N. (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27527
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    36(1) : 86-90
    Notes:
    Via AgEcon Search.

    7. New insights into supermarket promotions via scanner data analysis: the case of milk

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Geoffrey M. (author) and Park, John L. (author)
    Format:
    Journal article
    Publication Date:
    1998-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    29(3) : 44-53
    Notes:
    Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.

    8. Retailers have options with promotions, marketers say

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Tom (author)
    Format:
    Journal article
    Publication Date:
    2020-12-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12022
    Journal Title:
    Packer
    Notes:
    Online from periodical. 5 pages., Article reports on promotion approaches that retailers are finding useful in marketing apples during the COVID-19 pandemic.