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    Start Over Format Journal article Subject Term commodity promotion Subject Term international trade

    2. A two-stage analysis of the effectiveness of promotion programs for U.S. apples

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, T.J. (author), Ispelen, P.V. (author), and Kagan, A. (author)
    Format:
    Journal article
    Publication Date:
    1997
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C08984
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    79(3) : 825-837

    4. Ad dollars help drum up ag business overseas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gutmann, Hanna (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05447
    Journal Title:
    Advertising Age
    Journal Title Details:
    50(13) : S16
    Notes:
    The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent years has placed a greater emphasis on promotion programs, some of which include limited amounts for advertising. While the amount of government contribution varies from contract to contract, usually the subsidy is matched by a cooperator and by a third party, usually a foreign interest. The promotion programs now operate in over 80 nations, conducted by 43 nonprofit agricultural trade organizations on a long-term basis. Smaller scale and shorter term projects are also being conducted mostly by farm-owned cooperators."

    7. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    9. Economic and nutritional implications from changes in U.S. agricultural promotion efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ho, Shuay-Tsyr (author), Rickard, Bradley J. (author), and Liaukonyte, Jura (author)
    Format:
    Journal article
    Publication Date:
    2014-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05781
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    46(4) : 593-613