Skip to search
Skip to main content
Skip to first result
Search
Search Results
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Heiss, Sarah N. (author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
Journal Title:
Public Understanding of Science
Journal Title Details:
22(2) : 219-235
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Devine, Jenny Barker (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05852
Journal Title:
Agricultural History
Journal Title Details:
83(4) : 477-502
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author) and Pollack, Judann (author)
Format:
Journal article
Publication Date:
1998-11-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21565
Journal Title:
Advertising Age
Journal Title Details:
69(44) : 2
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author)
Format:
Journal article
Publication Date:
2001-07-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18372
Journal Title:
Advertising Age
Journal Title Details:
72(27) : 26
Notes:
Reports on a U.S. Supreme Court decision involving the Mushroom Council. "Agricultural marketing campaigns totaling $600 million or more are at the center of a US Supreme Court decision last week that found farmers and growers cannot be forced to pay into programs that are solely advertising-based."
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1987-11-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16954
Journal Title:
FarmWeek
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
Journal Title:
Journal of Applied Communications
Journal Title Details:
100(2) : 10-27
Notes:
Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Crowell, Chester I. (author)
Format:
Journal article
Publication Date:
1913-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16822
Journal Title:
Agricultural Advertising
Journal Title Details:
25(3) : 25-26
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:
Journal article
Publication Date:
1991-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
73 (4) : 1195-1203
Notes:
This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Greenhouse, Linda (author)
Format:
Journal article
Publication Date:
2004-12-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22035
Journal Title:
New York Times
Journal Title Details:
Section C, Business/Financial : 4
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Skreli, Engjell (author) and Imami, Drini (author)
Format:
Journal article
Publication Date:
2012
Published:
Albania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00978
Journal Title:
International Food and Agribusiness Management Review
Journal Title Details:
15(1) : 137-156