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    Start Over Format Journal article Subject Term agribusiness Subject Term coordination

    2. Correlates of integrated marketing communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Low, G.S. (author)
    Format:
    Journal article
    Publication Date:
    2000-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24643
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    40(3) : 27-39
    Notes:
    Findings suggest that agriculture is one of the sectors that commonly involve integrated marketing communications.