- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Low, G.S. (author)
- Format:
- Journal article
- Publication Date:
- 2000-06
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24643
- Journal Title:
- Journal of Advertising Research
- Journal Title Details:
- 40(3) : 27-39
- Subject Term:
- advertising, agri-marketers, agribusiness, campaign planning, communication planning, coordination, marketing methods, marketing communication, and agri-marketing
- Notes:
- Findings suggest that agriculture is one of the sectors that commonly involve integrated marketing communications.
