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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Herrington, J. Duncan (author)
Format:
Journal article
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
Journal Title:
Journal of Promotion Management
Journal Title Details:
11(1) : 71-81
Notes:
12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Brooks, Rhonda (author)
Format:
Journal article
Publication Date:
2020-07-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
Journal Title:
Drovers
Notes:
Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Jizba, Barbara (author) and Fleming, Mary M.K. (author)
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36496
Journal Title:
International Journal of Advertising
Journal Title Details:
12(1) : 13-25
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Taras, Howard (author), Nader, Philip (author), Berry, Charles C. (author), Hoy, Tricia (author), and Boyd, Christy (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36488
Journal Title:
International Journal of Advertising
Journal Title Details:
19(4) : 487-493
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Xie, Ran (author), Isengildina-Massa, Olga (author), and Carpio, Carlos E. (author)
Format:
Journal article
Publication Date:
2014-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02711
Journal Title:
Journal of Agricultural and Applied Economics
Journal Title Details:
46(2) : 193-208
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Morrison, Maureen (author)
Format:
Journal article
Publication Date:
2013-11-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02734
Journal Title:
Advertising Age
Notes:
Via online. 6 pages.