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    Start Over Format Journal article Subject Term advertising Subject Term farm journals

    1. Feeling the heat from advertisers : farm magazine writers and ethical pressures

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hays, Robert G. (author), Reisner, Ann E. (author), and University of Illinois
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05686
    Journal Title:
    Journalism Quarterly
    Journal Title Details:
    67 (4) : 940-946
    Notes:
    James F. Evans Collection; Paper presented at the 1989 Annual Conference of Agricultural Communicators in Education; 1989 July; Portland, OR, Responses from a mail survey of 190 journalists who work for farm journals -- a 78 response rate -- reveal that about two thirds of the journalists say advertisers have threatened their journals on occasion, and about one-half say that advertising has actually been withdrawn. The journalists also report that advertisers sometimes attempt to win over journalists with gifts, free meals, or in other ways, usually not with success. These journalists report that most farm publications do not have a clear policy in dealing with advertiser influence. At the same time, most farm journals are struggling to maintain advertising, a struggle that makes them vulnerable to pressures.

    2. Farm journalists and advertiser influence : pressures on ethical standards

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hays, Robert G. (author), Reisner, Ann E. (author), and Office of Agricultural Communications and Education, University of Illinois
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C05987
    Journal Title:
    Journalism Quarterly
    Journal Title Details:
    68 (1/2) : 172-178
    Notes:
    James F. Evans Collection