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    Start Over Format Journal article Subject Term advertising Subject Term economics of information Subject Term finance

    1. Are restaurant franchisees getting a positive return on their advertising fees?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herrington, J. Duncan (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    11(1) : 71-81
    Notes:
    12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.

    4. State radio networks expand as reception slowly improves

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Galante, Steven P. (author)
    Format:
    Journal article
    Publication Date:
    1987-09-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21214
    Journal Title:
    Wall Street Journal
    Notes:
    Article includes reference to farm program networks: Ag Radio Network, Inc., Utica, New York, and Learfield Communications, Jefferson City, Missouri.