29pgs, This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a fuller understanding of cross-country variation in sustainable consumption. This study employs a means-end chain methodology, using a hard-laddering technique in Pakistan (n = 101) and Finland (n = 193) to collect the data. The key implications are that organic food choice motivations both converge and diverge between these countries and that culturally shaped life goals can be used to enrich their interpretation and advance theory building in further research.
Ahmad, Iftikhar (author), Khan, Asmatullah (author), Sofranko, Andrew J. (author), and Khan, Ahmad: Agricultural University, Peshawar; Sofranko: University of Illinois
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03501
James F. Evans Collection, A multi-market model of technological change in food production is used to simulate the long-run income distributional implications of differential diffusion of currently available wheat technologies in Pakistan. The results indicate that a research agenda emphasizing technologies suited to Pakistan's favored production environments would enhance overall production without compromising inter-group equity. It is found that when commodity prices are market determined, net consuming households are the major beneficiaries of technological change. However, in the more common situation of government intervention in markets for staple foods, net producing households are the principal beneficiaries of change. (original)
