29pgs, This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a fuller understanding of cross-country variation in sustainable consumption. This study employs a means-end chain methodology, using a hard-laddering technique in Pakistan (n = 101) and Finland (n = 193) to collect the data. The key implications are that organic food choice motivations both converge and diverge between these countries and that culturally shaped life goals can be used to enrich their interpretation and advance theory building in further research.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19600
Notes:
Pages 103-117 in Karen Gwinn Wilkins, Redeveloping communication for social change: theory, practice, and power. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 216 pages.
Siddiq, Muhammad (author / Department of Agriculture and Extension Science, Michigan State University, East Lansing)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07946
Notes:
abstracted from M.S. thesis, 1993; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 121
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07131
Notes:
James F. Evans Collection, In: Report of research completed during the past year. Department of Agricultural Journalism, University of Wisconsin, Madison. Prepared for NCR-90 meeting, Oct. 26-28, 1988. Mimeograph, 1988. p. 8
