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    Start Over Format Journal article Publication Year 2016 Subject Term social marketing

    1. Committing millennials toward recycling and environmental preservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loureiro, Sandra Maria Correia (author) and Kaufmann, Hans Ruediger (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Portugal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11622
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    22(2) : 224-237
    Notes:
    15 pages., Online via UI e-subscription., Researchers analyzed antecedents and consequences of affective commitment revealed "the importance of pleasant arousal in reinforcing self-expressive recycling in order to increase the affective commitment."

    2. Me, myself. and future generations: the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hensen, Niek (author), Keeling, Debbie I (author), Ruyter, Ko (author), and Wetzels, Martin (author)
    Format:
    Journal article
    Publication Date:
    2016-05
    Published:
    England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06943
    Journal Title:
    Psychology and Marketing
    Journal Title Details:
    33(5) : 389-406