TARES framework introduced in 2001 by Baker and Martinson: Truthfulness of the message, Authenticity of the persuader, Respect for the person being persuaded, Equity of the persuasive appeal, and Social Responsibility for the common good. Addresses the "notion of communication practitioner accountability toward the message receiver in persuasive communication." To pass the TARES test, a message must fulfill all five principles. This study revealed that "fast food ads in Singapore failed many ethical principles of the TARES."
Online by open access via DOI., "A raft of new gag laws in the United States are mking it harder for investigative journlists to expose food industry scandals."
Rutsaert, Pieter (author), Regan, Aine (author), Pieniak, Zuzanna (author), McConnon, Aine (author), Moss, Adrian (author), Wall, Patrick (author), and Verbeke, Wim (author)
Format:
Journal article
Publication Date:
2013
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05816
