Jones, Sandra C. (author), Waters, Louise (author), Byrne, Fiona (author), Iverson, Don (author), Sutherland, Max (author), Gold, Julian (author), and Puplick, Chris (author)
Format:
Journal article
Publication Date:
2012
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07139
9 pages., Online via UI electronic subscription, Content analysis of 160 articles from four national U.S. newspapers, the largest regional paper in Iowa, and the Associated Press revealed that the recall was framed both as a failure of government oversight and as an instance of poor production practices by the farmers in question. Particular media focus was given to the U.S. Food Safety Modernization Act and the FDA Egg Rule. Relatively little media attention was given to industrial agriculture as a causal frame or the purchasing of "alternative" eggs as a potential response.
