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    Start Over Format Journal article Publication Year 2009 Subject Term media effectiveness

    52. The power of video to trigger innovation: rice processing in central Benin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Van Mele, Paul (author), Wanvoeke, Jonas (author), Zossou, Esperance (author), and Vodouhe, Simplice D. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    Benin
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29137
    Journal Title:
    International Journal of Agricultural Sustainability
    Journal Title Details:
    7(2) : 119-129

    53. The voice of farming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cousins, David (author)
    Format:
    Journal article
    Publication Date:
    2009-11
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29399
    Journal Title:
    Farmers Weekly
    Notes:
    Via online. 2 pages., Role and contributions of the Farmers Weekly periodical during the past 75 years.

    55. Time writer admits to pursuing his own angle

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Quaife, Thomas (author)
    Format:
    Journal article
    Publication Date:
    2009-08-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29253
    Journal Title:
    Dairy Herd Management
    Notes:
    Via online issue. 1 page., Author describes highlights of a radio interview between Mike Adams of AgriTalk and Brian Walsh, author of a Time magazine article critical of modern food production methods in the U.S. Author describes his approach to the article. Document also identifies access to an audiocast of the 15-minute interview, Notes taken from the interview are attached to the document.

    57. Videos signify new marketing trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vogt, Willie (author)
    Format:
    Journal article
    Publication Date:
    2009-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29259
    Journal Title:
    Prairie Farmer
    Journal Title Details:
    181(8) : MP1
    Notes:
    Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.