Format: Journal article / Publication Year: 2007 / Subject Term: advertising and marketing techniques

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
Format:: Journal article
Publication Date:: 2007
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
Journal Title:: Journal of Promotion Management
Journal Title Details:: 13(3-4) : 383-398
Notes:: 17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Renquist, Stephen B. (author)
Format:: Journal article
Publication Date:: 2007-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26915
Journal Title:: Journal of Extension
Journal Title Details:: Vol. 45, No. 6

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Frazier, Mya (author)
Format:: Journal article
Publication Date:: 2007-04-30
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26038
Journal Title:: Advertising Age
Journal Title Details:: 78(18) : 1, 3 pages
Notes:: Midwest Region edition.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Madden, Normandy (author)
Format:: Journal article
Publication Date:: 2007-01-29
Published:: China
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26043
Journal Title:: Advertising Age
Journal Title Details:: 78(5) : 31
Notes:: Midwest Region edition.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25469
Journal Title:: Agri Marketing
Journal Title Details:: 45(1) : 54-55, 57
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44196, Case report about marketing strategies of Great Plains Manufacturing, Inc., Salina, Kansas.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Messer, Kent D. (author), and Schulze, William D. (author)
Format:: Journal article
Publication Date:: 2007-07-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26834
Journal Title:: American Journal of Agricultural Economics
Notes:: Appendices. 12 pages., Supplementary materials to an article named in the title.

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