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    2. From barbarian farmers to yeoman consumers: Curtis Publishing Company and the search for rural America, 1910-1930

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Douglas B. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24464
    Journal Title:
    American Journalism
    Journal Title Details:
    22(4): 47-67
    Notes:
    Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.

    3. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.