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    2. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels

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    3. Food advertising in the age of obesity - content analysis of food advertising on general market and African American television

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    4. Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information

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    8. Watch language when conveying ad message

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