Agricultural Economics (Amsterdam, Netherlands), This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non-durable goods and services in the UK, 1963–1996. The long-run demand for seven categories of non-durable products is modelled through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error-correction model to allow for short-run dynamic adjustments to long-run equilibrium positions. Model estimates confirm that the restrictions of price homogeneity and symmetry appear to be consistent with the data, yield measures of the various types of demand elasticity that are in general plausible, confirm the strong influence of prices on the allocation of consumer expenditure, but find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter-product pattern of consumer demand in the UK.
Rutherford, Tracy (author / Texas A & M), Wingenbach, Gary J. (author / Texas A & M), Fritz, Susan (author / University of Nebraska--Lincoln), Husmann, Dann (author / University of Nebraska--Lincoln), Egger, Valerie (author / University of Nebraska--Lincoln), and Wadhwa, Preeti (author / University of Nebraska--Lincoln)
Format:
Journal article
Publication Date:
2003
Published:
USA: AgBioForum
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30376
