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2. Communication of agricultural information in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- van Niekerk, Rona V. (author / University Library, Rand Afrikaans University, Auckland Park, South Africa)
- Format:
- Journal article
- Publication Date:
- 1993-03
- Published:
- South Africa
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08005
- Journal Title:
- South African Journal of Library and Information Science
- Journal Title Details:
- 61 (1) : 19-27
- Notes:
- Wilson, Communication in agriculture has two facets. Direct communication is defined as that in which feedback is inherent, while indirect communication involves the use of indirect information sources where users are removed from generators to varying degrees and feedback becomes difficult or impossible. In South African agriculture, nine different groups of agricultural information users can de identified. In addition, agriculture reflects the dichotomy inherent in the South African economy and can be divided into first and third-world sectors. The differences in the use of 30 indirect sources of agricultural information by different agriculturists in the two sectors are discussed. Direct communication between groups of agriculturists within and between the first and third-world sectors of South African agriculture is also considered. Ways in which libraries can enhance communication of agricultural information are suggested. (original)
3. Development of an information network for sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Auburn, Jill S. (author), MacLean, Jayne T. (author), and Auburn: Information Systems Manager, Sustainable Agriculture Research and Education Program, University of California, Davis, CA; MacLean: Coordinator, Alternative Farming Systems Information Center, National Agricultural Library, Beltsville, MD
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- USA: Binghamton, NY: Haworth Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07612
- Journal Title:
- Journal of Agricultural and Food Information
- Journal Title Details:
- 1 (3) : 25-40
- Notes:
- search through journal
4. Marketers forecast communication trends
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vaugn, Jerry (author) and Yost, Kevin (author)
- Format:
- Journal article
- Publication Date:
- 1993-03
- Published:
- USA: Niles, IL : Century Communications Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07440
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 31 (3) : 28-29
- Notes:
- James F. Evans Collection
5. On the communication gap in agricultural economics
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Castle, Emery N. (author / Professor Emeritus, University Graduate Faculty of Economics, Oregon State University)
- Format:
- Journal article
- Publication Date:
- 1993-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07962
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 75 (1) : 84-91
- Notes:
- James F. Evans Collection
6. Pac power : how political action committees are helping tell agriculture's story
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07238
- Journal Title:
- PCA Today
- Journal Title Details:
- 5 (2) : 6
- Notes:
- James F. Evans Collection
7. Who controls your message?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vacin, Gary L. (author / Professor of Agriculture Leadership, Education and Communications, University of Nebraska-Lincoln)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07628
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 77 (2) : 24-30
- Notes:
- James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)