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2. Effectiveness of alternative export promotion strategies for branded food products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
- Format:
- Journal article
- Publication Date:
- 1992-02
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 23(1) : 137-152
- Notes:
- Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
3. Marketers brace for food-label rules
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1992-11-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21570
- Journal Title:
- Advertising Age
- Journal Title Details:
- 63(46) : 4
4. Prospects for promotion of 'wild' shrimp in japan: Implicati
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Williams, S. C. (author)
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- Emerald Group Publishing Limited
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10173
- Journal Title:
- European Journal of Marketing
- Journal Title Details:
- 26(10) : 32-51
- Notes:
- Via online journal., Recent developments in shrimp culture have resulted in the entry of high-quality, lower priced shrimp into the Japanese market, displacing the Australian product from its previously competitive position. The response of producers in Australia has been to form the Australian Prawn Promotion Association (APPA). An inspection of the literature suggests that demand-, product-, market-, and producer-related factors are thought necessary for successful promotion of agricultural and seafood products. In an attempt to analyze these factors, research was conducted in Japan in April and August 1991. Information for the study was gained from a review of the available literature and from interviews with the staff of a wide cross-section of companies and other organizations involved in the Japanese shrimp industry. It was found that: 1. the prospects of an APPA-style promotional campaign aimed at reducing the price elasticity of demand appear poor, and 2. there are few opportunities to differentiate Australian product effectively.
5. Toward a more comprehensive theory of food labels
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Caswell, Julie A. (author), Padberg, Daniel I. (author), and Caswell: Department of Resources Economics, University of Massachusetts; Padberg: Department of Agricultural Economics, Texas A&M University
- Format:
- Journal article
- Publication Date:
- 1992-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06519
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 74 (2) : 460-468
- Notes:
- James F. Evans Collection, Food labels play important third-party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, a current analysis focuses overwhelmingly on the label's direct use as a point-of-purchase shopping aid, even though such use is limited by consumers; information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy. (author)