Format: Journal article / Publication Year: 1992 / Subject Term: advertising and consumer information

Start Over Format Journal article Publication Year 1992 Subject Term advertising Subject Term consumer information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wehr, Wendy (author / Miller Meester Advertising, Minneapolis, MN)
Format:: Journal article
Publication Date:: 1992-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06434
Journal Title:: Agri Marketing
Journal Title Details:: 30 (8) : 54-55
Notes:: James F. Evans Collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Caswell, Julie A. (author), Padberg, Daniel I. (author), and Caswell: Department of Resources Economics, University of Massachusetts; Padberg: Department of Agricultural Economics, Texas A&M University
Format:: Journal article
Publication Date:: 1992-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06519
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 74 (2) : 460-468
Notes:: James F. Evans Collection, Food labels play important third-party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, a current analysis focuses overwhelmingly on the label's direct use as a point-of-purchase shopping aid, even though such use is limited by consumers; information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy. (author)

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