Fewster, Jean W. (author), Kuhonta, Cleofe M. (author), and Fewster: Human Resources, Institutions and Agrarian Reform Division, The Food and Agriculture Organization, United Nations, Rome, Italy; Kuhonta: Communication specialist, Rome, Italy
Format:
Journal article
Publication Date:
1985
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05312
AGRICOLA FNI 85008260, Extract: Communicating more effectively with rural women in developing countries can help accelerate the acceptance of change. These women are and have been deprived of the information they need for problem-solving and for evaluating options before making decisions. They need information that responds to their multiple roles as parents, partners, and food producers. They need networks to link them with other women. A model of the communication process is presented, showing the variables that interact and influence communication. Attention is directed to the need to identify and differentiate audience groups, to provide information that is situationally relevant and easy to comprehend, and to use an appropriate combination of interpersonal, group and mass communication. Integrating a communication component into programs and projects is recommended. (author).
