Fewster, Jean W. (author), Kuhonta, Cleofe M. (author), and Fewster: Human Resources, Institutions and Agrarian Reform Division, The Food and Agriculture Organization, United Nations, Rome, Italy; Kuhonta: Communication specialist, Rome, Italy
Format:
Journal article
Publication Date:
1985
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05312
AGRICOLA FNI 85008260, Extract: Communicating more effectively with rural women in developing countries can help accelerate the acceptance of change. These women are and have been deprived of the information they need for problem-solving and for evaluating options before making decisions. They need information that responds to their multiple roles as parents, partners, and food producers. They need networks to link them with other women. A model of the communication process is presented, showing the variables that interact and influence communication. Attention is directed to the need to identify and differentiate audience groups, to provide information that is situationally relevant and easy to comprehend, and to use an appropriate combination of interpersonal, group and mass communication. Integrating a communication component into programs and projects is recommended. (author).
Shears, Arthur (author), Shears, Elizabeth (author), and Shears, Elizabeth: Mount Saint Vincent University, Halifax, Canada.; Shears, Arthur: Partner in training and development consulting company, Halifax, Canada.
Format:
Journal article
Publication Date:
1990
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05302
AGRICOLA IND 90032709, In today's information-based society, home economists must be able to access and to utilize modern communications and information technologies such as electronic mail, computer conferencing, and desktop publishing. Traditional communications courses which form part of most home economics undergraduate curricula may not prepare them for this task. In this paper, a model of purposeful communication is presented which provides a framework within which the use of modern communications and information technologies can be viewed. In the purposeful model, communication is developed in a systematic manner to achieve specific objectives. It is suggested that home economists will apply these new technologies in the preparation and delivery stages of communication. The second article in this two-part series describes the development of a graduate level course in modern communications for home economists.
