Describes the weakening of Bruce B. Brewer Company, a major agriculture-oriented advertising agency in Kansas City, Missouri, after it was acquired by Young & Rubicam advertising agency, New York, in mid-1974.
Doeksen, Gerald A. (author), Nelson, J.R. (author), and Oklahoma State University, Dept. of Agricultural Economics; Oklahoma State University, Dept. of Agricultural Economics
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00645
Saleem, M. Tahir (author), Bertilsson, G.O.B. (author), Arnott, G.W. (author), and National Fertilizer Development Centre, Planning and Development Division
Format:
Journal article
Publication Date:
1981
Published:
Pakistan: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Box 170 Document Number: D07766