1. The impact of brand and attention on consumers’ willingness to pay: evidence from an eye tracking experiment Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Lewis, Karen E. (author), Grebitus, Carola (author), and Nayga Jr., Rodolfo M. (author) Format: Journal article Language: English / French Publication Date: 2016-10-04 Published: International: John Wiley & Sons Ltd. Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08315 Journal Title: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie Journal Title Details: 64 (4): 753-777
