The three sources that best discriminate adoption behavior of irrigators are private agricultural consulting firms, university research stations and trade magazines.
Sligo, F.X. (author), Massey, Claire (author), and Department of Communication and Journalism, Massey University
Massey University, New Zealand Centre for SME Research
Format:
Journal article
Publication Date:
2007-04
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10440
13 pages., Via online journal., This study reports on New Zealand dairy farmers’ access to and use of information as mediated through conditions of risk and trust within the context of their interpersonal social networks. We located participants’ reports of their information use within their perceived environments of trust and risk, following Giddens's [1990. The consequences of modernity. Polity Press, Stanford, CA] typology of trust and risk in pre-modernity and modernity. The research participants were constant users of interpersonal and print information from numerous sources, and monitored their incoming data in the light of strategic needs, reflecting their roles as both farming practitioners and business owners. Socio-spatial knowledge networks (SSKNs) combine individuals’ explanatory cognitive models of information acquisition and use with a micro-geographical analysis of their interpersonal networks. The participants showed characteristics of pre-modern, modern and even post-modern society in respect of their use of complex interactional forms, as well as a blending of individualistic and communitarian practices and concerns in their professional and personal lives.
9 pages, via online journal, Rural communities are not restricted to bounded territories but increasingly reproduced by intensified rural connections with the outside. Extant research tends to suggest that the production of rural community unbound relies on the movement and activities of mobile groups while ignoring the trans-local practice of community-making by local villagers who stay in the countryside. This paper draws on ethnographic insights on the formation of inter-regional surname associations in contemporary China, a contemporary form of Chinese lineage communities which is relatively unknown both in and outside China. By adopting a trans-local approach, it explores how rural lineage members and groups initiate the alliance with their same surname fellows in different rural localities to forge trans-local communities. Such rural-to-rural alliance is consolidated through various meanings and practices, producing the idea of a big ‘family’. This trans-local community not only enables rural members to enhance their mobilities and cultural and socio-economic capital but is also grounded in lineage groups' assertion of territorial identity, power, and social status. With a nuanced analysis of the trans-local agency of local villagers, this paper contributes to understanding the production of trans-local communities and trans-local rurality based on rural-to-rural connections. It also offers insights into the reconstruction of rural people's identities in contemporary China.
11 pages, Sustainability has become a key term for linking environmental, economic and social issues, in both the sciences and politics. Conceptions and frameworks of sustainability have thus arisen to evaluate agricultural systems on their sustainability. Within these conceptions and in political and scientific discourses, what can be understood as the social pillar of sustainability in agriculture varies greatly, especially in regards to the scope and the sustainability standards applied. While rural inhabitants have been subject of various ‘sustainability studies’, the
consideration of the social dimension in agriculture is still rather underrepresented. Our conceptual framework can contribute to enhance the understanding of the social dimension of sustainability by utilizing a social science-based approach to comprehend the complexity of social interaction in agriculture: Based on Parsons' system approach, we capture the components of a social system that encompasses agriculture and its embeddedness in society. This includes all major actors, their interactions and institutions. Further, we develop Maslow's hierarchy of needs as well as the rights approach into a sustainability scale. We call the conceptual framework the sustainable agricultural social system. This general framework can later be adapted to local cultural and social settings, serving as a more comprehensive and flexible sustainability framework.
