Reliance on sources of information for water-saving practices by irrigators in the High Plains of the U.S.A

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kromm, David E. (author) and White, Stephen E. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23827
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    7(4) : 411-421
    Subject Term:
    adoption, advisory services, conservation, consultants, farm journals, farmers, farming methods, information sources, interpersonal communication, irrigation, mass media, media effectiveness, universities, and water
    Notes:
    The three sources that best discriminate adoption behavior of irrigators are private agricultural consulting firms, university research stations and trade magazines.

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