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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kromm, David E. (author) and White, Stephen E. (author)
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23827
Journal Title:
Journal of Rural Studies
Journal Title Details:
7(4) : 411-421
Subject Term:
adoption , advisory services , conservation , consultants , farm journals , farmers , farming methods , information sources , interpersonal communication , irrigation , mass media , media effectiveness , universities , and water
Notes:
The three sources that best discriminate adoption behavior of irrigators are private agricultural consulting firms, university research stations and trade magazines.