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    Start Over Format Journal article Journal Title Journal of Applied Communications

    11. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 10-27
    Notes:
    Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

    12. A focus group study of agricultural marketing programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grantham, Marilyn (author), Sperbeck, John M. (author), and Thiesse, Kent (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07343
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    76 (2) : 75-78
    Notes:
    James F. Evans Collection

    13. A little birdie told me about agriculture: best practices and future uses of Twitter in agricultural communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36674
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    94(3-4) : 6-21

    14. A little birdie told me about agriculture: best practices and future uses of Twitter in agricultural communications

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
    Format:
    Journal article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00004
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    94(3-4) : 6-21

    17. A perplexing process: Understanding how agricultural producers process best management practice information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Audrey E.H. (author), Baker, Lauri M. (author), and Oklahoma State University Kansas State University
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10164
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(3)
    Notes:
    19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically ­­through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.

    19. A review and evaluation of prominent theories of writing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leggette, Holli R. (author), Rutherford, Tracy (author), Dunsford, Deborah (author), and Costello, Lori (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA: Association of Communication Excellence in Agricultural, Natural Resources, and Life Sciences Communication
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06430
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    99(3) : 37-52