Abstract posted at http://www.aceweb.org/jac/v90n2/902-2.htm, Describes an agricultural communications student exchange program involving the University of Guelph (Canada) and University of Florida.
Murphrey, Theresa Pesl (author), Rutherford, Tracy A. (author), Doerfert, David L. (author), Edgar, Leslie D. (author), Edgar, Don W. (author), and Leggette, Holli (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01931
Documents needs for incorporating critical thinking into agricultural communications curricula by more use of real-world assignments and by emphasizing skills in analysis and research.
Results of a survey among public relations professionals who were members of the Agricultural Relations Council and Cooperative Communicators Association. Proficiencies related to computer skills, human relations, time management, writing, and editing were used most frequently.
Hays, Robert G. (author / Associate Professor of Agricultural Communications and Journalism, University of Illinois) and Associate Professor of Agricultural Communications and Journalism, University of Illinois
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04598
Boone, Kristina M. (author), Paulson, Curtis E. (author), Barrick, R. Kirby (author), and Department of Agricultural Education, The Ohio State University, Columbus, OH
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07599
search through journal, As the profession of agricultural communication continues to develop and refine its mission in society, we must relate this mission to our academic programs. Therefore, we must continually examine the profession where our graduates will find professional positions. By doing so, we continually refine our programs for academic content, gain new knowledge to realistically advise our students, and therefore produce graduates who will meet the expectations of our profession. This article looks at selected characteristics of practicing agricultural communication professionals from six professional organizations and give insights into concepts we must consider as we plan our academic programs and advise our students. (original)
search through journal, This assessment was requested by AG*SAT, a consortium of land-grant universities created to plan, coordinate, and deliver distance education in the agricultural science. The perspectives of department heads regarding the delivery of credit instruction using AG*SAT and related technologies were assessed. The heads indicated that their departments will subscribe to one-of-a-kind courses and courses taught by nationally recognized faculty. Most of those surveyed support faculty involvement in distance education, but they perceive that faculty need in-service education in order to teach distance courses effectively. Several programming issues were identified that have implications for ag communicators. (original)
Reisner, Ann (author / Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign) and Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04138
Reisner, Ann (author / Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign) and Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04139
Donnellan, LaRae M. (author), Ross, Susan M. (author), and Donnellan: Extension Associate Professor and Acting Head, Office of Information, University of Vermont, VT; Ross: Assistant Professor of Communication, Clarkson University
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04140
Meyers, Courtney (author), Shaw, Kelsey (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
Format:
Journal article
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06780
20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.
