1. Agricultural market structure, generic advertising, and welfare Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Pope, Rulon D. (author) and Cardon, James H. (author) Format: Journal article Publication Date: 2003-02 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640 Journal Title: Journal of Agricultural and Resource Economics Journal Title Details: 28 (2) : 185-200